WD-40 Company Helps Pros 'Get The Job Done Right' With New Site
SAN DIEGO – – WD-40 Company has launched a new website focused on helping construction and skilled trade professionals learn how to use its products and other resources to get their jobs done right.
The site, WD40.com/GettingTheJobDone, includes a “Pros Talking to Pros” video series, information about the new line of WD-40® Specialist® products and links to partner trade associations, including the National Association of the Remodeling Industry and the National Association of Home Builders, among others.
“We’ve found that construction and skilled trades professionals most often look to each other for advice on new techniques and best practices, so we’ve created a hub where they can get advice and on-the-job tips from other pros,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “Trade pros on the job need to be confident in their knowledge and tools, and our Getting the Job Done site is a resource they can count on.”
WD-40 Company worked through its trade association partners to identify professionals working in construction, plumbing and HVAC to share advice and trade-specific tips they’ve learned throughout their careers regarding how to protect tools, uphold safety standards and provide top results for their clients. These tips, which cover topics like how to loosen rusty valves, lubricate stuck equipment and remove rusted bolts, are shared in the “Pros Talking to Pros” video series.
Construction professionals can also learn and share tips inside the WD-40 Fan Club at MyWD40.com. The online club has more than 100,000 members and a “Pro Tips” group geared toward skilled trade professionals and DIYers. For more information about the Getting the Job Done site and to watch the “Pros Talking to Pros” videos, visit WD40.com/GettingTheJobDone.
WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets multi-purpose maintenance products under the WD-40®, 3-IN-ONE® and BLUE WORKS® brand names. The company also markets homecare and cleaning brands X-14® mildew stain remover and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners. WD-40 Company markets its products in 187 countries worldwide and recorded sales of $343 million in fiscal year 2012.