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The Modular Building Channel Launches on YouTube
Design-build construction firm Ramtech Building Systems of Mansfield, Texas has announced the official launch of The Modular Building Channel on YouTube. The move aims to further expand the modular construction company’s Internet presence through integrating online videos with their existing social media and other collateral marketing efforts. Since 2005, YouTube has been the world's leading online video community, allowing billions of people to discover, watch, and share originally created video material on the internet.
Ramtech will begin by hosting videos on YouTube highlighting its Accelerated Building System (ABS) permanent modular construction process for the education, healthcare, commercial, and government markets. According to Internet metrics provider Comscore, 75% of Internet users now watch videos online. Ramtech is excited about the opportunity to share the benefits of the ABS process on the world's largest online video community, viewable on any computer desktop, laptop, iPhone or PDA-like device that has Internet connectivity. According to Gary White, Ramtech’s vice-president of sales and estimating, “YouTube is the perfect medium for us to demonstrate the advantages of the Accelerated Building System, by visually representing how our process works while also showcasing its capabilities.”
Developed by Ramtech, the Accelerated Building System utilizes the best of onsite and offsite construction by combining the speed and efficiency of prefabricated buildings with the quality and appearance of site applied interior and exterior finishes. Ramtech achieves this by employing simultaneous construction tracts. At the same time a site specific, engineered reinforced concrete slab foundation is constructed on the building site, the fabrication of the modular building is taking place in Ramtech's manufacturing plant. When complete, the building sections are shipped to the project location, crane-set onto the concrete slab, then quickly weathered-in and finished-out on site. This form of design-build construction results in a superior facility with lower overall design and construction costs, a 25 to 40% time savings in the total project schedule, and higher level of quality and safety than projects that are 100% site built. According to Gary White, Ramtech’s vice-president of sales and estimating, “YouTube is the perfect medium for us to demonstrate the advantages of the Accelerated Building System, by visually representing how our process works while also showcasing its capabilities.”
The growth of online video content within the digital world continues to expand with recent data showing that 180 million U.S. Internet users watched online video content in July of this year for an average of 18.5 hours per viewer. The total U.S. Internet audience during the same period engaged in a record 6.9 billion viewing sessions. Ramtech also plans to introduce QR codes on its direct-mail and trade journal advertising programs to provide direct links to its online content viewable on smartphones and other handheld devices. QR Codes, or Quick Response Codes, are two-dimensional barcodes that can be scanned with a smartphone device to immediately take the viewer from any printed material to the online content of a website landing page, movie clip, or Facebook page right on their mobile device. This interactive approach can provide for a superior call to action while helping to bridge the gap between off-line and online marketing.
About Ramtech Building Systems
Since 1982 Mansfield, Texas-based Ramtech Building Systems has been providing innovative permanent facilities and relocatable modular buildings for educational institutions, government agencies, healthcare providers, and commercial and industrial companies throughout the Southern United States. As a design-build construction company, Ramtech offers full in-house design, a manufacturer direct product, and complete site construction services all within a single-source solution. By emphasizing a value engineering approach, Ramtech has successfully completed over 2,500 projects for a wide variety of diverse applications of all sizes. For more information, visit the company's website at http://www.ramtechgroup.com.
Contact FacilitiesNet Editorial Staff » posted on: 9/28/2011