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Rifiniti has partnered with PointGrab, human-flow sensing platform, to resell PointGrab’s workplace occupancy sensing solution to customers seeking additional data for analysis in Rifiniti’s trend-setting software-as-a-service, Optimo X. The integrated solution will combine rich data delivered by PointGrab’s ultra-precise, AI-based technology with Rifiniti’s powerful workplace analytics software for better guidance of major real estate decisions, such as capacity planning and conference room rationalization. The companies’ joint effort addresses the challenge of optimizing costs associated with the extensive amount of underutilized office space in today’s organizations. Most companies utilize only about 40% of available office capacity, largely due to a lack of metrics on actual utilization and employee mobility. Rifiniti’s Optimo X workplace analytics software solution enables businesses to understand and fine-tune their use of commercial office space and boost efficiency while providing flexible, modern workplaces demanded by today’s employees. "Rifiniti has joined forces with PointGrab to incorporate more sources of highly accurate and granular data into Rifiniti’s Optimo X workplace analytics solution. The PointGrab platform enriches our solution with real-time utilization insights into general office spaces as well as highly valuable conference rooms," said Irina Mladenova, Rifiniti’s president and customer success officer. The collaboration with PointGrab is another important milestone in Rifiniti’s dedication to a growing ecosystem that’s embracing the digitalization of commercial space with valued software applications and hardware that reduce costs and delight end customers. "The partnership with Rifiniti is PointGrab’s next logical step in pioneering the new generation of office space utilization solutions," said Doron Shachar, PointGrab CEO. Shachar added, "PointGrab was looking for a strategic partner to assist us in addressing space utilization and cost reduction requirements in North America. Rifiniti's field-proven Optimo platform, with its advanced analytics capabilities, was a perfect match." As part of the deal, PointGrab’s Virtual Traffic Line feature will help commercial real estate stakeholders obtain precise people-count information about their facilities, such as desk and meeting room utilization, individual occupant locations and foot traffic statistics, Shachar added.