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Interline Launches SupplyWorks, National MRO Products Distribution Brand
March 30, 2015 — SupplyWorks, a new national brand of broad-line facility maintenance, repair, and operations products distributors, offers more than 140,000 products, spanning everything from plumbing and cleaning supplies to HVAC, electrical, and other maintenance and repair products, according to Jim Core, vice president of institutional facilities for the new brand.
SupplyWorks was created by Interline Brands to integrate five separate brands Interline owns — AmSan, CleanSource, JanPak, Trayco, and Sexauer — into a single national presence. Those brands all serve the commercial/institutional space.
“We created a brand where customers can get everything from one place,” Core said. “We have national scale, we have national distribution, we have national pricing. But we have very local representation. We provide expertise so we can provide smarter solutions.”
SupplyWorks, an $850 million business, has more than 3,000 supply partners, including Georgia-Pacific, 3M, Diversey Care, Kimberly Clark, Scalage, and Spartan. It also offers Interline’s exclusive brands. The new brand has a team of more than 900 facility maintenance experts and customer service professionals.
“The launch of SupplyWorks represents a historic day for our company, and marks one of the last major steps in our efforts to create a leading national and integrated institutional business,” said Michael J. Grebe, chairman and chief executive officer.
“Over the last decade, Interline has acquired, created, and developed some of the industry’s very best facilities maintenance brands, capabilities, technologies, teams, and products. Today, we’re uniting five of these top brands under one national banner, and solidifying our leadership position in the institutional facilities maintenance market.
"More importantly, we have realized our goal of having one team, one process, and one national platform with a full and differentiated suite of products and the best distribution capabilities in the industry. All of this comes together to provide our customers with a compelling value proposition that we believe is unique in the industry.”
Kenneth D. Sweder, president and chief operating officer, commented, “The launch of SupplyWorks punctuates the growth strategy we’ve been pursuing to build a leading share position in the highly fragmented institutional facilities maintenance end market.
"Today, we bring together our significant scale, robust capabilities and solutions-focused sales force for the benefit of our customers – all through a single national brand.
"While we will continue to provide our customers with the same solutions and excellent personalized service they have come to expect from the predecessor brands, we now can offer them the full breadth of our products and programs under the new SupplyWorks brand, delivered by the same trusted and dedicated team of professionals.”
In moving from five different brands to SupplyWorks, “we didn’t just change the name,” Core said. “We created a new brand.” For example, SupplyWorks created a new mobile website. “We did that because people in the field aren’t sitting at a desk. They need to be able to source products on the fly,” he said.
“We launched it the same day that we launched the brand. By doing everything first, it makes the brand powerful now rather than later.”
Added Sweder, "Whether it’s a customized inventory management program, our SupplyWorks In-Site facility solution, or our new mobile websites, our team has the expertise and insights to bring tailored product and supply chain solutions to our customers."