Early design drawings and BIM data are transformed into photorealistic imagery that help guide decision-making, refine designs and evaluate the project in context. Ground-floor retail, amenities, and residential interiors are visualized to highlight key leasable areas, maintain cohesive materials and color palettes, and communicate the intended lifestyle and character of the development.
Using a “virtual photographer” approach, the team tests lighting, perspectives and day-to-day activity to create realistic, engaging scenes. Throughout the process, consistent collaboration among architects, designers and developers ensures visual cohesion. Overall, multi-phase visualization brings the evolving project to life for investors, tenants and the community.
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Jeff Wardon, Jr., is the assistant editor of the facilities market.
