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Channeling Artistic Hub of Brooklyn, Watermark Designs New Website is Innovative, Informational and Interactive
BROOKLYN, N.Y. – Watermark Designs, a leading manufacturer and designer of contemporary plumbing fixtures and bath accessories for more than 30 years, has launched a dynamic new website that will make the brand and its products more accessible to architects, designers, specifiers and customers.
The new website can be accessed at watermarkphotogallery.com, or through the “Photo Gallery” tab on Watermark’s homepage.
“What we worked hard to accomplish is a website that not only speaks to our brand and our products, but also one which brings some of our Brooklyn neighborhood flavor to the site, and we think we’ve accomplished this,” said Avi Abel, general manager of Watermark Designs. “We made sure to employ the latest programming techniques as well, since ease-of-use is a critical component as well as being nice to look at. If it doesn’t provide information and inspiration quickly and easily, it doesn’t matter how fancy it is.”
The new website gives access and insight into the company like never before. When designing the new site, the company and the developers used many of the best new programming techniques to provide users with the best experience. Using Responsive Web Design (RWD), the site is now crafted to provide an optimal viewing experience. Users can browse through images of every Watermark faucet collection as well as accessories like grab bars, console legs, grid drains and their lighting collections. To view the images more easily they make use of Parallax scrolling, a technique where the background images move by the camera slower than foreground images, creating an illusion of depth. The galleries feature detailed images of each collection, as well as links to product information. Along with products, the new site features a photo gallery tour of the factory, information about collaborative projects, examples of customized projects and a look at the manufacturing process, including the employees who guide it. Additionally, information about Watermark’s partners complete with images of their showrooms and select installation projects is included.
“Anytime you make changes to your website, you have an opportunity to rethink how you should best provide information to all of your customers. We didn’t want to go crazy with technology to the point that we wouldn’t be ourselves – and I think we’ve done a great job of bringing our own voice to the site. We’ve had great feedback from our dealers and our customers,” said Jody Rosenberg, president of Watermark Designs.
In addition to the “Photo Gallery,” Watermark’s homepage now features a “Client Services” section featuring a plethora of services including Online Catalog/Products, Price Lists and Product Knowledge Presentations. The look and feel of the website definitely stays true to Watermark Designs’ ‘Made in Brooklyn’ roots.
About Watermark Designs
For more than three decades, Watermark Designs has been a leading manufacturer of decorative plumbing fixtures, bathroom accessories, lighting and elegant hardware for the luxury commercial and residential markets. Based in the independent design hub of Brooklyn and made in the USA, Watermark’s designs are a reflection of the creative melting-pot from which they hail. As a true-manufacturer, their distinctive product quality is achieved using a combination of hands-on design and development combined with state-of-the-industry equipment. Combining sustainable product design with an eye towards architectural detail, Watermark has worked with some of the world’s finest architects and designers, including the renowned Clodagh Design Studio. The ability to customize and create original product collections to meet client’s exact specifications has made the Watermark ID program one of the industry’s most successful. Watermark Designs’ elite collections have been incorporated into some of the world’s most exclusive residences, hotels and high-rises including the Ritz-Carlton, Shanghai; Trump Park Avenue, New York, NY; and The Eden Roc Hotel, Miami Beach, FL. The Brooklyn collection has even made its way to the South Street Seaport Museum, where it resides as a timeless piece of art. With their strong commitment to the environment, Watermark Designs aggressively invests in and develops new products with water-saving features while implementing environmentally-safe manufacturing practices. In 2012, the Luxury Shower System (LSS) was awarded a GREEN GOOD DESIGN™ Award by the Chicago Athenaeum: Museum of Architecture and Design. Visit Watermark Designs at www.watermark-designs.com. For additional information, contact DRS and Associates at 818.981.8210 or www.drsandassociates.com.
