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Report: American Retailers Most Global
Los Angeles — American retailers are the most global, according to the 2012 edition of “How Global is the Business of Retail?” by CBRE Global Research and Consulting. CBRE finds 73% of American retailers are present in all three global regions (Europe, Middle East and Africa; Asia Pacific; The Americas), compared with 44% of European retailers and 23% of retailers from Asia Pacific.
In the U.S., New York was the most favored market for international retailers, with 43.9% of international retail brands surveyed present in the Big Apple. However, New York trailed London (55.6%) and Dubai (53.8%) as the most popular markets globally for international retailers.
CBRE’s annual survey—now in its fifth year—maps the global footprint of 326 of the world’s top retailers across more than 200 cities to identify trends in global retail expansion at national and local levels. According to the report, London is the number-one city targeted by American retailers, with 64.7% operating at least one store there, closely followed by Dubai (61.2%) and Kuwait City (49.3%).
“Retailers in the U.S. continued to strategically expand into the U.K. in 2011,” said Anthony Buono, CBRE’s Executive Managing Director of Retail Services. “U.S. retailer expansion in the U.K. has been fueled by domestic market saturation, along with the fact that the shared language and cultural characteristics between the U.S. and the U.K. typically make establishing a brand and merchandising a store easier than in other European markets.”
The report also found that retailers expanded into a wide range of markets in 2011, with 74% of the countries in the survey seeing at least one new retailer enter the market last year. Additionally, the overall global footprint of retailers grew 2.1%, similar to the previous year, demonstrating that retailers continue to grow their cross-border businesses in spite of a challenging consumer environment.
To obtain a copy of the report, please contact Robert McGrath at Robert.McGrath@cbre.com or Larry Koestler at Lawrence.email@example.com.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services firm (in terms of 2011 revenue). The Company has approximately 34,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 300 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our Web site at www.cbre.com.
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