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Contract furniture manufacturer provides even more superior support for A&D community; new showrooms set to open in Dallas, San Francisco and Washington, D.C.
Wayland, NY – – Gunlocke has reinvested in its already strong commitment to the U.S. architectural and design sector with significant improvements and additions to its showroom network on the boards throughout 2013.
“We have committed substantial resources to developing, updating and growing our showrooms across the United States,” says Gunlocke President Don Mead. “We’re dedicated to providing the A&D community with the best resources and the highest quality furniture possible. Our showrooms provide the canvas for us to showcase our products to architects and designers – and their clients. These spaces also help us truly reflect our enduring company, its history and its mission to anyone who walks through the doors.”
First on the company’s ambitious schedule: a refreshed New York showroom at 275 Park Avenue South in Manhattan.
Visitors to the revitalized New York space, last updated in 2005, will encounter a completely different approach to the Gunlocke story – both in the showroom’s overall layout and its design elements. Designers created a light, airy space that serves as the perfect backdrop to highlight the beauty of Gunlocke’s wood furniture.
The showroom’s transformation stands as a testament to the company’s further journey into more design-focused, collaborative office environments, with such offerings as its Silea product line, created with the professional services sector in mind.
“We have focused on the flexibility Gunlocke now offers between the private and open-office surroundings,” says New York architect Peter Conant of Conant Architects, who redesigned the showroom. “Silea was our building block that allowed us to design a flexible flow for customers.”
For example, visitors can start on one side of the showroom and first view Gunlocke’s traditional line, Kennsington and move through the product lines to reach the most contemporary – Silea. Or, they can journey through the space in reverse, starting with Silea to work their way back to Kennsington, moving from contemporary to traditional. Either way, they are getting a complete picture of the Gunlocke story and the company’s history of high-quality contract furniture.
Conant added that his design team, Project Manager Lance Amato and Designer Sara Cruz Lass, sought to further embody the Gunlocke story and its long-standing focus on natural wood throughout the space. They showcase this element not only in Gunlocke’s furniture itself, but also in select architectural features. The beauty of the wood screens work in distinct contrast with other key design elements, including elegant marble and stone and accents of bright color from carefully selected artwork and accessories.
The new look in New York is just the start of Gunlocke’s ongoing commitment to the architecture and design sector. The company also will open new showrooms in Dallas and San Francisco this summer and a new Washington, D.C., showroom in the fall and will roll-out a fresh look in its Chicago space at the Merchandise Mart for the NeoCon World Trade Fair, June 10-12.
