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Branch Creek’s Entry Liquid Ice Melt Wins Green Seal Certification
Entry® liquid ice melt from Branch Creek is the first product to win Green Seal’s coveted Certification of Environmental Innovation under the latest version of requirements, meeting a rigorous standard for transformative product innovation with a de-icer that is safer for people and the planet while performing more effectively than market competitors.
Entry® uses a potassium formate blend that spares homes, residential yards, campuses and corporate parks from the hazardous and corrosive effects of rock salt and other chloride-based deicing products. By breaking down the hydrogen bonds that form when water freezes, Entry® removes thin layers of ice and snow and prevents new ones from accumulating up to a freezing point of minus 30 degrees Fahrenheit, colder than any other product on the market.
In a marketplace crowded with meaningless and misleading marketing claims about the health and safety of products, Green Seal takes the guesswork out of identifying proven-safer, proven-greener options with guaranteed performance. Green Seal standards prohibit volatile organic compounds (VOCs), carcinogens, reproductive toxins, phthalates and other harmful ingredients that have no place in our homes, workplaces or environment.
Green Seal evaluates the health and environmental impacts of a product in all stages of its life cycle, from raw material extraction, to manufacturing, to packaging, to how the product is used and disposed.
When rock salt and other calcium, sodium and magnesium granular chloride products seep into groundwater supplies or wash into lakes or streams, they reduce the available oxygen levels and threaten aquatic wildlife. Salt-based ice melters also can erode soil, kill plants, burn grasses, and burn the skin and eyes of people and pets.
Entry® uses a potassium formate blend that is chloride-free and safer for people, pets, water, plants, concrete, asphalt, stone and metals than chloride-based products, when used as directed.
In addition to health and environmental benefits, Entry provides financial benefits by preventing damage to floors and carpets from tracking chloride-based products indoors. Entry’s neutral pH formulations and clear-as-water applicationeliminate tracking, reducing the costs associated with manual cleaning in commercial buildings. In the long-term, this reduces the need to fully strip and re-coat floors, which represents a significant financial investment.