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July 21, 2015 — Benjamin Moore’s most environmentally friendly paint, Natura, is now certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA).
Asthma and allergies affect more than 370 million people worldwide, with 70 million in the United States alone.
The certification comes on the heels of Natura becoming the 2015 Product of the Year in the interior paint category. That honor is the world's largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner, TNS, a global leader in consumer research.
Natura also received certification at the Silver level from the Cradle to Cradle Products Innovation Institute.
For more information about Natura, click here.