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Proudly Made in Michigan – The Bradford White Family of Commercial Electric Water Heaters


Bradford White’s Electric Brute™ Series of large volume water heaters and the recently introduced ElectriFLEX Series™ of Light Duty, Medium Duty, and Heavy Duty field convertible models, offer customers a wide range of commercial electric water heating solutions. All of these products are proudly engineered and manufactured in Bradford White’s Michigan-based facilities. The Electric Brute™ Series is the newly, re-engineered addition to Bradford White’s comprehensive commercial electric water heater lineup.

According to Chad Sanborn, Product Marketing Manager at Bradford White, developing the improved Electric Brute™ Series was an integrated effort. “For the past several years, we leveraged the resources within Bradford White and our subsidiary companies. The Electric Brute™ Series is an example of our multiple engineering teams working together to develop an enhanced and cost-effective solution for large volume, electric applications.”

Designed to supply hot water in the largest demand applications, the Electric Brute™ Series is available in capacities ranging from 150 to 2,500 gallons. With inputs starting at 12kW and reaching 360kW, and voltages from 208V to 600V, you can meet the requirements of virtually any application. Every Electric Brute™ Series model is UL certified to the UL 1453 standard.  

Suitable for large commercial and industrial applications where high recovery and extreme hot water output are required, Electric Brute™ Series water heaters feature durable and corrosion resistant low watt density INCOLOY® alloy 800 elements. Standard construction on all models includes 150 psi max working pressure and lifting lugs for convenient installation, both at no additional cost.

Highly efficient Electric Brute™ Series water heaters can also be ordered with a wide array of available options. These include BMS contacts, low water cut-off, electric step controller, low and high pressure switches, time clocks, and powered anode rods, just to name a few.

Easy to maintain and built for simple, trouble-free operation in the most rugged conditions, the Electric Brute™ Series offers a three-year limited tank warranty and is an excellent choice for hospitals, apartments, dormitories, commercial laundries, and more. An available double-glass option extends the product warranty to six years.

“Bradford White has an incredible range of commercial electric models,” said Bruce Hill, Bradford White’s VP – Engineering. “We engineered the line to answer every possible need our customers may have. And that means more than just the end-user. A perfect example is the ElectriFLEX Series™. Our Light Duty, Medium Duty, and Heavy Duty models offer simple convertibility of voltage, phase, and kW input. This flexibility allows one model to fit multiple applications. For the contractors it means getting the exact configuration they need when they need it. For the wholesalers it means a reduced inventory and the added service of in-house conversions for their contractor customers.”

For more information on the Bradford White Electric Brute™ Series and the ElectriFLEX Series™ of commercial electric water heaters, visit or contact your local Bradford White representative.

Bradford White Corporation is a full line manufacturer of residential, commercial and industrial products for water heating, space heating, combination heating and storage applications. The company is headquartered in Ambler, PA and has manufacturing facilities in Middleville, MI, Niles, MI, and Rochester, NH, and a distribution center in Mississauga, ON Canada.


More From 2/17/2017 on FacilitiesNet