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Tarkett's SPECIFi System Combines Style with Budget for the Perfect Solution in Flooring
Tarkett, the leading provider of innovative and sustainable flooring, is pleased to announce another solution for improving the flooring selection process. All too often, shoppers think they have found the ideal flooring to meet their design preferences, only to discover it may not be a reasonable option for their performance or budget considerations. As part of its unique iSelect floor shopping experience, Tarkett is introducing the new SPECIFi collection. iSelect is a customer-focused system that empowers consumers to select flooring that meets all their needs, from design to performance to budget and even health.
To create the SPECIFi system, Tarkett identified 17 of its most popular FiberFloor® designs and produced each in four different constructions and warranty levels. SPECIFi is about having the flooring design you want in the performance and budget level you need.
“We heard a common story from flooring shoppers and retailers, in which people would fall in love with a certain design, only to discover they couldn’t afford it, or it wouldn’t be durable enough for their lifestyle,” explained Bruce Ziegler, Director of Product Management. “We created the Tarkett SPECIFi collection because a flooring shopper should never feel like they need to sacrifice design for budget or performance needs. Tarkett promises customers solutions to meet all their needs and SPECIFi delivers that promise.”
Available in warm, comfortable and coordinating designs, the product is perfect for expressing personality and style. SPECIFi’s four collections include: Liftetime®, Magnitude™, Easy Living™, and Fresh Start™.
Designed with tough, resilient wear layers that stand up to real-life water, moisture, scuffs, scratches and indentations, FiberFloor is an all-in-one solution. All Tarkett FiberFloor collections in SPECIFi are also CERTIFIED asthma & allergy friendly by the Asthma and Allergy Foundation of America.
Lifetime Collection is the best overall flooring with Tarkett's most durable wear layer. It's perfect for high traffic areas where indentation resistance is needed. Lifetime features a lifetime limited residential warranty and a 10-year light commercial warranty.
Magnitude Collection is the thickest Tarkett product. It's ideal for adding sound protection to a room and enhancing comfort. The collection also boasts a 25-year limited warranty.
Easy Living Collection is a high-performance product made to last and withstand everyday living. A 15-year limited warranty offers the added assurance of this collections durability.
Finally, Fresh Start Collection is a very accessible, performing flooring collection which features a 10-year limited warranty.
For more information on Tarkett products, visit http://www.tarkettna.com or call 800-367-8275.
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About Tarkett
With 2012 revenue of €2.3 billion, Tarkett is the world leader for innovative and sustainable solutions for flooring and sports surfaces. Some 10,700 employees and 38 production units serve Tarkett customers in more than 100 countries. Since January 2007, Tarkett has been jointly owned by the Deconinck family (50 percent) and private equity funds affiliated with KKR (50 percent). Tarkett is committed to providing solutions that balance each component of the triple bottom line: people, the environment and economics. The company’s mission is geared toward enhancing the productivity and well-being of the people who design, manufacture, distribute, live and work with their products daily. Tarkett’s North American headquarters are in Chagrin Falls, Ohio. For more information, please visit www.tarkett.com. To learn more about the company’s commercial flooring solutions, visit www.johnsonite.com. Follow Johnsonite online via Twitter, @Johnsonite, and on Facebook, www.facebook.com/johnsoniteflooring.
