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Trojan Battery: Company Joins SmartEquip Network, Simplifying Battery Procurement for Equipment Companies



Santa Fe Springs, Calif. — March 29, 2016 — Trojan Battery Co., LLC, a leading manufacturer of deep-cycle batteries, announced that its products will be available in May 2016 for purchase by equipment companies via the SmartEquip Network. 

SmartEquip is an online fleet-support network that connects fleet owners to manufacturers and their dealers with real-time access to critical parts and service information.

“Trojan’s product procurement program will be greatly enhanced by joining the SmartEquip Network, which services the nation’s top rental fleet customers,” said Holly Ernest, senior director, North American aftermarket sales, Trojan Battery. “With the SmartEquip Network currently supporting more than 160 OEM brands via over 4,000 locations across North America and Europe, rental fleet customers can easily access Trojan’s leading-edge battery technologies to meet the requirements of their specific types of equipment.”

By joining the SmartEquip Network, Trojan streamlines the order fulfillment process for its equipment rental yard customers. Trojan will offer its full line of advanced deep-cycle battery technologies, which are engineered to maximize performance and reduce equipment downtime. These products include deep-cycle flooded, AGM and gel batteries, as well as HydroLink, Trojan’s single-point watering system for its flooded line which can fill a set of batteries in less than 30 seconds.

“With Trojan deep-cycle batteries now part of SmartEquip, our more than 40,000 users can now purchase the industry’s leading deep-cycle battery,” said Mike Kendall, SmartEquip’s Vice President of OEM Strategic Accounts.  “The addition of the Trojan brand enhances battery product offering to construction equipment rental fleets by maximizing performance and reducing downtime while on the job site.”

SmartEquip is the leading global standard for online parts support. SmartEquip is an online fleet support network that connects fleet owners to manufacturers and their dealers with real time access to critical parts and service information. It helps fleet owners generate more profit from their equipment by automating and accelerating the service workflow, thereby increasing asset availability and revenue. The SmartEquip Network streamlines the service process, eliminates order errors, improves technician wrench-time and greatly reduces equipment downtime. SmartEquip drives the fleet performance that grows profitability.

Trojan Battery is a battery technology pioneer, having built the first golf car battery in 1952. For more information, visit


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