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Grasshopper: Company Earns Dealer's Choice Award from NAEDA



Moundridge, Kan. — June 2, 2015 — With exceptional ratings in product and parts quality, The Grasshopper Company was awarded the 2015 Dealer’s Choice Award by the North American Equipment Dealers Association (NAEDA) last month.

“Our continuous improvement in manufacturing processes and parts deliverability has resulted in a level of product and support unmatched in the industry,” said Stan Guyer, company president. “The dealers who we trust to represent our products have rewarded us through these high ratings and in turn our commitment to the independent dealer is unwavering.”

“The Dealer’s Choice Award recognizes manufacturers that are doing an exceptional job of providing top-quality products, parts, service, and support to the industry,” said Blaine Bingham, NAEDA chair. “These companies are to be complemented on their efforts to assist dealers in key areas of our business operations.”

As the only recipient of the top award among outdoor power equipment manufacturers, Grasshopper ratings exceeded industry averages in all 12 areas surveyed. In addition to the top ratings in quality and parts availability, Grasshopper ranked high in product availability, technical support, marketing and advertising support, and warranty procedures and payments. Grasshopper ranked well above average in response to dealer needs and overall satisfaction. “This year’s survey experienced a significant increase in dealer input as we received more than 6,000 manufacturer ratings,” Bingham noted.

Grasshopper chooses to invest in the independent dealer network through such principles as fresh inventory turns and providing product support through a team of knowledgeable territory managers. “We have the flexibility as a family-owned company to place quality and relationships ahead of numbers,” Guyer said. “Our dealers stake their reputation on our product quality and support, and the Dealer’s Choice Award is validation that we’re getting it right.”

Grasshopper products are sold in all 50 states and in 40 international markets through over 1,000 independent dealers. A complete range of Grasshopper snow removal and grounds maintenance products is available in addition to commercial-grade zero-turn radius front- and mid-mount mowers.

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