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Firestone Building Products Launches Fluid Applied Metal Roofing Systems


for Commercial and Industrial Roofing Applications

Elastomeric Coating Technology Used to Protect and Restore Metal Roofs

INDIANAPOLIS – Firestone Building Products Company, LLC <> , a leading manufacturer and supplier of a comprehensive “Roots to Rooftops” portfolio of products, today introduced Fluid Applied Metal Roofing Systems <> , a family of products which help extend the life of commercial and industrial metal roofs. The products were developed using elastomeric roof coating technology formulated with 100 percent acrylic polymer to offer superior adhesion, water protection and durability.

Firestone Building Products is committed to developing products for sustainable building envelope solutions. The addition of Fluid Applied Metal Roofing Systems, which are ENERGY STAR® approved, demonstrates the commitment to helping commercial and industrial facilities achieve better building performance and efficiency. These systems can help reduce the temperature of a roof’s surface by up to 100°F and can minimize the peak cooling demands of a building by up to 15 percent. The highest level of energy savings is achieved when using lighter colors such as white or tan.


“Firestone Building Products is dedicated to continually innovating sustainable products to meet new building requirements. These new systems are just one example of how we can extend the life of a roof, and by extension, protect the building envelope,” said Gary Thompson, General Manager, Innovative Products and Services at Firestone Building Products. “This launch demonstrates our commitment to the environment, and to creating smarter, more sustainable buildings.”

Firestone Fluid Applied Metal Roofing Systems are designed to protect the building envelope from harsh weather, severe temperatures, airborne pollutants and emissions. This family of products offers a cost-efficient way to help extend the lifetime of a metal roof. The product portfolio includes:

·        Metal top coats

·        Metal primers

·        Metal patching

·        Skylight restoration

·        Seam tape & fabrics

Additional benefits of Firestone Fluid Applied Metal Roofing Systems include:

·        Easy to install

·        Recycled content of 95 percent

·        Cost effective alternative to replacing a metal roof

·        High solid count allows for a uniform distribution

·        10-Year warranty available

·        Tax deductible in the first year

“Firestone Fluid Applied Metal Roofing Systems are an excellent resolution for contractors, facility managers and building owners who want to protect a commercial or industrial metal roof from environmental elements, and lengthen the lifetime of the roof,” said Joe Marzahl, Product Manager, Metal Products at Firestone Building Products. “Firestone Building Products is committed to providing trusted solutions for our customers that not only maximize the energy efficiency of a building, but also keep operating and repair costs down.”


This product line offers a start to finish solution for each stage in the restoration of a metal roof. Firestone Fluid Applied Metal Roofing Systems are applied in three easy steps: prep, seal and coat. The metal coating systems also add to the aesthetics of a roof and building. It is available in four colors: white, tan, gray and black. For more information, visit: <file:///\\cbd2\Data\Clients\FSBP\Public%20Relations%20and%20Social%20Media\Metal%20Coatings%20Launch\\roofing\metal-roofing-systems\fluid-applied-metal-roofing-systems> .

About Firestone Building Products Company, LLC ( <file:///\\cbd2\Data\Clients\FSBP\Public%20Relations%20and%20Social%20Media\Metal%20Coatings%20Launch\> ): Firestone Building Products Company, LLC is a leading manufacturer and supplier of a comprehensive “Roots to Rooftops” portfolio of products for commercial building performance solutions. By taking the entire building envelope into consideration, Firestone tailors solutions to individual customer and project needs for roofing, wall and specialty product systems. Headquartered in Indianapolis, Ind., the company also offers outstanding technical services, an international network of roofing contractors, distributors and field sales representatives, and superior warranty protection. Products include: commercial roofing systems, roofing accessories, green roofing systems, photovoltaic and daylighting systems, vegetative roofing systems, metal wall panels, insulation, cavity wall construction, pond liners and geomembranes and stormwater management solutions.

More From 10/21/2013 on FacilitiesNet