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Hotel Attracting Sustainably Motivated Consumers


By Cathryn Jakicic Green
“green” key and lock

The 1 Hotel's Brooklyn Bridge site in New York City is using new technologies to reach environmentally motivated luxury consumers, according to The Business of Fashion. Market reports continue to show that consumers say they are influenced by growing environmental concerns.

One brand that is succeeding in attracting these dollars is 1 Hotels. Its Brooklyn Bridge hotel boasts state-of-the-art, energy-efficient heating and cooling systems, rainwater reclamation systems, low-energy lightbulbs, and green cleaning chemicals. They also feature electric cars, plus eco-friendly mattresses and living green elements in each room. The hotel strives to have no plastics in guest rooms.

The company believes it is the first mission-based hospitality company — that mission being to create a sustainable hotel experience, says Arash Azarbarzin, president of SH Hotels & Resorts.

The hotel says touting its green credentials is not only good for business but prevents it from greenwashing and encourages industry goals of energy efficiency in the design of hotels — for LEED certification — or standards around removing single-use plastics from operations.

Cathryn Jakicic is healthcare industries editor of FacilitiesNet.com. For more information on hospital campuses and other medical facilities, click here.

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