"We've redefined the mid-scale segment of the market with a new generation of hotels featuring loft accommodations that are well-priced, boldly designed, dynamic and fun," says John Russell, chief executive officer of the Atlanta-based NYLO Hotels.
Hotels feature an urban-loft design with a red-brick-and-glass construction, creating the appearance of a multi-building streetscape. Hotel rooms feature 11-foot-ceiling loft accommodations with oversized windows, exposed-brick-and-polished-concrete walls and custom-made furnishings.
The company indicated the heart of each NYLO Hotel will be The Loft. With soaring ceilings and open floor plan, the common area will allow guests to work, eat, talk, sip coffee, have cocktails, check e-mail, read the paper and relax in an area that feels like a living room. The Loft's amenities will include: 24-hour restaurant, bar, state-of-the-art business center, free wireless Internet access, comfortable working library, sundries store, game room with foosball and billiard table, and, in some climates, a terraced area.
"NYLO Hotels are designed on the premise that travelers appreciate innovative design and good value," says Michael Mueller, president and originator of the idea and business plan for NYLO.
"Today's business travelers demand — and deserve — hotels that are functional as well as entertaining, comfortable and fun, regardless of where they are traveling," Mueller continues. "NYLO offers the best elements of design, amenities and service found in the leading boutique hotels of the world's major gateway cities. At the same time, NYLO's efficient and economical new-build prototype is suitable for development on a mass-market basis in suburban, secondary and tertiary markets."
NYLO Hotels has several sites across the U.S. and Canada under purchase agreement and several other sites under active consideration. The company will break ground on its first hotel within the next six months and will begin construction on approximately four hotels within the coming year.
NYLO expects to have more than 50 properties open by 2010 and to grow eventually into a chain of 150-200 hotels. The company intends to develop, own and operate the first five or six hotels.
