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PRSM Association Reveals New Brand Identity


New visuals reflect diversity of membership,

vibrant community and passion for the industry




DALLAS, TX - The Professional Retail Store Maintenance Association (PRSM), the authority on retail and multi-site facilities management this week unveiled a new brand identity reinforcing its role as the focal point for FM professionals and the vendor-related community.


According to PRSM Association Board President Paul Walsh, “This launch consummates the evolution of PRSM’s brand in recent years.  The organization’s Board of Directors remain resolutely committed to delivering on the association’s long-standing mission: to serve the facilities management professional and lead the industry with resources, solutions networking and knowledge sharing that members need to be successful in today’s challenging business climate.”


“No other group or organization owns this responsibility and we accept the challenge,” Walsh continued, “on behalf of the members.”


PRSM Association, founded in 1995, began out of a need expressed during a group conversation amongst retail FM professionals.  According to PRSM lore, the founding members imagined a national association established for the purpose of regularly exchanging ideas and information specific to retail facilities maintenance.


To define facilities maintenance as an industry with professional management, much like other careers, the founding band of retailers and vendors understood that for the industry to continue to thrive in a vastly competitive market an association was needed to help protect each brand’s image and most valuable asset … the stores.

These initial conversations resonated with other industry professionals quickly.  The Professional Retail Store Maintenance Association was born as the first retail store maintenance association dedicated to raising the professionalism of the industry and educating facilities maintenance professionals. Still the host of the largest Retail FM conference and exhibition, PRSM has evolved to provide a wide array of resources critical to the success of FM professionals, including:


-       Best Practices white papers, books and forums

-       Benchmarking reports

-       Interactive, problem-solving toolkits

-       Industry leading magazine and newsletter

-       FM specific Educational programs and webinars

-       RFMP Industry Certification

-       Sustainability Resource Center, and;

-       Solutions networking events among retailers and vendor partners.


“Our new logo and brand concept represents a more dynamic enterprise, where a diversity of membership with unique business models, and professionals with diverse expertise and multiple services, can gather in an environment enriched by experience and a willingness to share,” said Patricia Dameron, PRSM Executive Director.

“The PRSM Association of yesterday and tomorrow is in many respects as different as it is alike: alike in that our goal has always been to help unite the retail facilities maintenance industry and its FM suppliers for a more successful tomorrow.  Different, however, in that we are developing new tools to help people work smarter while making use of new strategies at time when we are all being asked to do more with fewer resources.”


Attendees at PRSM Association’s Mid-Year Conference in New Orleans, La., Sept. 18-20, will be the first to experience the evolved brand identity. View video comments on the new branding from PRSM’s Patricia Dameron.




About the Professional Retail Store Maintenance® Association (PRSM)

PRSM Association, the authority on Retail and Multi-site Facilities Management, is the leading membership organization for retail facilities and vendor professionals.  PRSM empowers the Retail Industry facilities management with Best Practices, Benchmarking, Education, Discussion Forums and Trusted Partnerships. Chartered in 1995, and with more than 800 member companies, the PRSM community values are founded on a spirit of innovation, resourcefulness, the quest for knowledge and ethical business relationships. Members depend on PRSM to help them achieve greater success and a competitive advantage through quality programs and resources.


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