Don't Overlook the Restroom When Designing Space

A national restaurant chain used restroom design as a unique opportunity to match its overall vibe.

A national restaurant franchise known for serving stone-baked pizzas in an eclectic, art-filled environment is redefining the restaurant community with the opening of the St. Louis area’s second location in Cottleville, Missouri. Oculus Inc. worked with both the franchisees and the national pizza chain’s corporate management to develop a design that fit both the company brand and the owners’ love for a retro 80s vibe with nods to St. Louis that speaks to all generations.

Following the restaurant’s brand, this location’s design features bright colors and unique artwork, and designs hidden throughout the restaurant. Additional features that highlight the franchise owners’ personalities and the eclectic ’80s vibe with nostalgic St. Louis references include a DeLorean, the band A-ha, St. Louis Cardinals Hall of Famer Ozzie Smith, former Bud Light mascot Spuds MacKenzie and a large graffiti style “NoDUH” in the patio space. Graphic accents straight out of the ’80s marry the main dining room and restroom areas to tell a consistent brand narrative throughout the space.

Welcome to the restroom

The use of contrasting, natural colors against the jewel-toned palette in the restroom are a welcoming sight for visitors. The patterns behind the mirrors and on the ceiling, lead patrons to the restroom stalls.
Oculus Inc.

Creative iconography

Playing off of its retro ’80s vibe, this chain’s location uses bright colors and a combination of pizza and Pac-Man and Ms. Pac-Man to direct customers to the proper restroom.
Oculus Inc.

Not too bright

Rectangular light fixtures can be found through the artistically designed ceiling. The various locations provide proper lighting throughout the room without being too bright for guests who enter the room.
Oculus Inc.

Hands off!

Touchless sinks, which have gained popularity in the restaurant industry over the last decade, are prominent. Signature artwork can be found in the restrooms as well.
Oculus Inc.

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  posted on 7/30/2021   Article Use Policy

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