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Snow Business: Ariens Expands Offerings for Winter

The Ariens Co. recently rolled out a series of new products and technology developments designed to address the snow management needs of professionals in institutional and commercial facilities. The rollout took place at the company’s headquarters in Brillion, Wis., and in nearby Green Bay.

Ariens created the Professional 21 snow thrower in response to the need for a single-stage solution that is tough enough for a commercial user. Designed for heavy-duty work, the Professional 21 features a spring-loaded scraper bar that self-adjusts to follow the contours of the ground, a thick paddle that cleans to the surface, and optimal handlebar positions for system performance and user comfort.

The snow thrower also features an open engine design with access to the carburetor, recoil and spark plug for easy maintenance. The machine also features an easy start sequence on the engine and an on/off switch instead of a key to guarantee that the machine starts in any weather conditions. Reinforced housing sides, high impact wheels and reinforced rod beneath housing guarantee extra durability, even in tough conditions.

For the snow removal professional, the Professional 21 also includes an hour meter to help keep maintenance schedules on track. When the work is done, the easy load handlebar system helps guide the machine up onto the back of a truck with ease.

“With the Professional 21, we’ve come up with the ultimate machine for commercial users,” says Matt Medden, Ariens vice president of marketing. “Professionals are looking for something that’s easy to use and can stand up to the work they’re completing every day. The Professional 21 has thoughtful features incorporated, specifically designed to impact the machine’s durability and performance, which we think will go a long way in helping pros get the job done.”

At the event, Ariens also announced the expansion of its EZ-Launch EFI engine offering to include the Professional Sno-Thro lineup.

The AX EZ-Launch EFI engine starts in two simple steps, versus six steps with a traditional carbureted engine. All that the user needs to do is turn the key and pull the recoil cord or use the electric start. The engine’s system uses an electronic governor, which virtually eliminates speed loss and delivers consistent throwing performance along with an ultra-quiet idle. The combination of electronic fuel injection and the e-governor also work together to use less fuel than traditional engine models.

With the expansion, Ariens now offers EFI engine technology on four models; the Deluxe 30, Platinum 24 SHO, Professional Hydro 28, and Professional Hydro 36.

Rollout events also included a factory tour, a visit to the Ariens Company Museum (www.ariensco.com/Company/Museum), and product demonstrations at the company’s nearby concept store that included discussions of practices and merchandising concepts that might be offered to network dealers.

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posted on 9/20/2017