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Security System Delivers Information to Social Network Twitter - Honeywell - Facility Management Product Release
Honeywell’s Focal4 Shared Situational Awareness (SSA) system from Gamewell-FCI now delivers real-time topic trending information from Twitter.
An add-on to the Focal4 software, CAPSOL, which stands for Capture Social Media, uses search engine optimization to look for keywords cited in open Twitter feeds, for example: shooter, bombing and fire. Because most Twitter activity is public and includes geo-locations based on the IP address of the person posting information, CAPSOL and Focal4 can accurately pinpoint the location of that communication, and determine if it is relevant to the safety and security of an organization, the basis of situational awareness.
Founded in March 2006, Twitter is one of the world’s most popular social media networks with more than 300 million active monthly users. The site logs some 500 million “tweets” per day and approximately 80 percent of its users engage with Twitter via mobile devices.
“When we look at how people communicate today, it’s through social media,” says John Stofa, CET, CFPS and municipal consultant, Honeywell Fire Safety. “Twitter provides instant communication between people and CAPSOL can analyze those communications and make them actionable if they help identify a potential threat.”
“It’s all about our ‘see something, say something’ world. If we see something on social media through CAPSOL, we can get that information to and get the right people feet on the ground to assess and respond to a situation,” Stofa says.
By monitoring disparate safety, security and building systems, quickly identifying potential threats, and delivering that information to facility and security personnel through a central interface or mobile devices, Focal4 helps improve emergency response and streamline day-to-day operations.
Tapping information from multiple sources is critical in crisis situations, especially if there are several events occurring simultaneously. And that capability is bolstered by CAPSOL and the ability to add Twitter feeds to the available sources.
CAPSOL is easy to download and integrate into the primary Focal4 software. Users can activate the social media engine, and enter the rules and keywords that are important to the safety and security of the organization. In addition, it can dictate how to notify on-site personnel and emergency responders, using text messages and email to provide alerts.
CAPSOL can also show the volume of conversation so users can understand if one person or numerous people are tweeting about an event, and tailor their response accordingly. It has connectivity with Facebook as well, but is more limited because of the privacy settings of the platform.
The Focal4 SSA system is built on an open architecture and easy to scale up, making it fit smaller facilities as well as enterprise systems worldwide. Add-ons such as CAPSOL are sold a la carte, which allows users to buy only the capabilities they need.
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