Facility management is often judged by what does not go wrong—and that can make it difficult to win support before a crisis hits. Telling the right story can make all the difference. In her presentation at NFMT East, Maureen Roskoski speaks directly to one of the biggest challenges facility managers face: how to win support for maintenance, staffing and capital needs in organizations that still see facilities as a cost center. Roskoski gets to the heart of the challenge, showing how facility leaders can better communicate the value of facilities maintenance before failure forces the issues.