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Founded in 1990 by entrepreneur Bruce Buchan as Midpoint International, Inc., the company was renamed CleanRiver™ Recycling Solutions, a Division of Midpoint International in 2010. CleanRiver's goal is to reduce the amount of waste in landfills by providing innovative, forward-thinking recycling solutions and programs and assisting in their successful implementation. The name CleanRiver was adopted to reflect the company's continued commitment to environmental stewardship. In particular, the river represents a focus on creating an efficient stream of material to be recycled, rather than dumped in landfills. The end result will be a better environment, including clean rivers. CleanRiver manufactures recycling containers, bins and cabinets made from raw materials with the highest recycled content available, including long-lasting plastic lumber made from recycled high-density polyethylene (HDPE). The company combines innovative recycling containers, creative graphics and effective programs into complete recycling solutions that are tailored to each client's specific waste stream management and recycling requirements. These modular, interchangeable and configurable solutions easily adapt to changes in the waste stream and help to ensure the success of each recycling program. In addition to product design and manufacture, CleanRiver supports customer recycling initiatives and sustainability efforts with a variety of programs to implement and maintain efficient and productive recycling of paper, plastic, metal and compostable materials. These services include designing waste audits, interpreting waste stream regulations and guidelines and ROI analysis. Headquartered in Aurora, Ontario, CleanRiver serves high-volume recycling markets throughout North America, including schools and colleges, quick-serve restaurants, hospitality, government, military, and healthcare and office facilities. Its recycling initiatives have been adopted by many diverse organizations, including more than 300 college and university campuses, in excess of 1,700 federal, state, provincial, and municipal buildings, over 100 military installations and more than 3,000 quick-serve restaurants.