Insider Reports

QUICK Sign-up

New Content Updates
Educational Webcast Alerts
Building Products/Technology Notices
Access Exclusive Member Content

All fields are required.

Natural Choice Corporation

Bottleless Water Coolers, Filtered Coolers, Water Filtration Systems, and Drinking Water Dispensers for Home & Office to quench your thirst. Designed to replace Bottled Water Coolers, these products generate cost savings for facilities, increase convenience by removing bottles from facilities, and provide a sustainable method of providing drinking water throughout corporate facilities. Never buy Bottled Water again. With the Natural Choice ION, enjoy an endless supply of cold, hot, and even sparkling water.

Background on Natural Choice Corporation

Started in a garage in 1990, in Rockford, Illinois, James B. Knoll and his son, George Knoll, developed alternatives to Bottled Water, and have won awards and patents for their innovative water filtration technology. Since 1990, Natural Choice Water has developed innovative drinking water solutions, including the award-winning ION Bottleless Water Cooler.

Innovative features include: SleepMode energy saving for evenings and weekends; Sparkling Water (carbonated; and EZChange Filter (CarbonPlus) that changes in seconds without even turning off the water supply.

Our mission is to replace Bottled Water Coolers one at a time, improving our environment with a sustainable solution - and improving personal health with freshly filtered drinking water. Ordinary Filtered and Bottled Water Coolers use a reservoir tank that holds stagnant filtered water. The ION uses a proprietary Sealed Water Pathway that contains just 3 o.z of drinking water. So every glass from an ION Bottleless Water Cooler is freshly filtered and instantly chilled. Simply connect to a tap water supply (mains fed water supply), and the ION starts up automatically. Installation can be found on our website or at

Natural Choice Water distributes water filtration systems throughout the USA. Major markets include Chicago, Dallas, Ft Worth, Houston, New York City, Miami, Orlando, Tampa, Naples, Seattle, Los Angeles, San Francisco, Baltimore, Charlotte, Charleston, Richmond, Denver, Boston, Cleveland, Columbus, Memphis, and Atlanta. Brand names include ION Bottleless Water Cooler, CarbonPlus Water Filter, EZChange Filtration Cartridges, and Infiniti Water Filtration System.


5677 Socknes Drive
Rockford, IL 61109
Phone: 815-874-4444
Fax: 815-874-4445



Twitter Facebook


Can not load XML: End tag 'head' does not match the start tag 'link'. Error has occured while trying to process
Please contact web-master.


Water/Drinking Fountains
Bottleless Filtered Water Coolers for Home & Office to Quench your Thirst.

Water/Drinking Fountains
Drinking Water Coolers, Water Filters, and Filtration Equipment