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Staples: Company Rebrands B-to-B Division, Launches 'Staples Easy System'


4/26/2016

 

Framingham, Mass. — Business Wire — March 15, 2016 — Staples, Inc., the office products retailer, recently announced that it has renamed its business-to-business (B-to-B) division Staples Business Advantage.

“With more than 20 years of experience serving and fulfilling the needs of businesses of all sizes, this brand re-launch emphasizes the many advantages that our breadth of products, services, and expertise offer to sophisticated business buyers,” said Shira Goodman, president, North American Operations.

Staples Business Advantage also announced the opening of the company’s newest and the largest Workplace Experience Center in Englewood, N.J. This 67,000-square-foot facility showcases how Staples helps businesses prepare for the rapidly evolving workplace. Through a host of smarter workspace solutions, from high-tech, touch-free restrooms to cool cafés and collaborative furniture design, the Workplace Experience Center demonstrates the role workspaces play in linking employees, culture, and business strategy together.

In conjunction with the B-to-B division’s name change announcement, the company unveiled Staples Easy System, a breakthrough ordering ecosystem that gives customers the flexibility to order products and services on any device including the Staples Easy Button, anywhere, at any time. Staples Easy System, currently in testing, removes the friction from an ordering process made up of informal lists, email, verbal requests, and written notes for supplies.

In addition to the current suite of mobile and ecommerce tools, Staples Easy System allows any office employee to place an order — using the next-generation Staples Easy Button, email, text messaging, or voice — anytime a product needs to be replenished, regardless of whether they are near a copier or in a breakroom or outside the office.

Staples Easy System gets smarter over time, remembering past orders and anticipating customer needs. For example, if customers request “green tea,” the Easy System knows precisely which brand or type of green tea their office prefers.

Additionally, Staples Easy System consolidates orders from multiple employees and devices into one shopping cart, making it easy to change quantities, replace brands, delete items, and approve the final order. The Easy System also encourages the use of approved vendors, reduces redundant orders, and delivers greater budgetary control. As the system evolves, more features will be added, like the ability to order catering or flowers, or track order status. Staples Business Advantage Customers can sign up to test the Easy System at www.staplesinnovation.com/easy.

“Staples Business Advantage is committed to providing the most innovative resources and solutions in the market with the highest level of convenience to customers,” said Neil Ringel, executive vice president, Staples Business Advantage. “With Staples Easy System, ordering will transcend the limitations of apps and browsers, giving customers access to nearly 500,000 products ranging from office and breakroom supplies to furniture and technology products and services, anytime, anywhere, and on any device, using the interface that is most convenient to them.”

Staples retail stores and Staples.com help small business customers by providing a broad assortment of products, expanded business services, and easy ways to shop, all backed with a lowest-price guarantee. 


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