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New Transformer-Free LED Lamps Deliver the Light You Want with the Compatibility You Need Soraa LED Lamps Surpass Halogen Performance and Capability Fremont, Calif. – Pushing the boundaries of high performance LED lighting, Soraa has launched the first line of high color rendering LED MR16 GU10 120V line voltage lamps. Uniquely, the company has released a 10o spot version, not available in halogen or from other LED manufacturers, as well as a 25o version that has a center beam candle power higher than halogen and all other LED GU10 products in the market place worldwide. Now you can buy transformer-free, full visible spectrum Soraa LED lamps that render the widest range of colors in the objects that we see, without ultraviolet (UV) or infrared (IR) radiation. “Soraa’s no compromise, full-visible-spectrum, high color rendering LED MR16 lamps are simply the best on the market today. Our products provide you unmatched light output, beautiful beams, unprecedented rendering of colors and whites, full dimmability, long lamp life, dramatically improved energy efficiency, and excellent compatibility. All these features are made possible through our proprietary GaN on GaN™ technology.“ said Tom Caulfield, President and COO of Soraa. “With our GU10 versions, you no longer need a transformer and we’ve made available beam and output options that didn’t previously exist in the market, because of limitations with all other technologies.” The company’s harmonious, continuous full visible spectrum GaN on GaN™ LED MR16 lamps, with a CRI of 95 and R9 of 95, render deep reds and cyans dramatically and have no spectral “blue-peak”. And just like natural light, Soraa’s lamps contain violet light, which excites optical brightening agents present in fabrics and fibers and renders whites truly. The company’s lamps exceed the color metrics of other LED lamps, without the manipulation of spectra that are commonly seen in other manufacturer’s products. Soraa’s GaN on GaN™ LEDs pack a lot of light into a small area, emitting ten times more light per unit area of LED material than LEDs built on lower quality foreign substrates. As a result, the company’s lamps have a single light source that casts a perfect beam and a single clear shadow; bringing out textures and contrast to flawlessly illuminate any environment. "Making Soraa's wonderful light available in a GU10 base solves a lot of problems for users- transformer compatibility for instance. It also makes it easier to install in homes, reducing overall installation and fixturing costs,” said Randall Whitehead, internationally recognized lighting designer and author. “I'm thrilled that I can get that beautiful light in a mains voltage product." Soraa’s new MR16 GU10 lamps are compatible with a very wide range of dimmers, which the company has tested and characterized extensively through its Works with Soraa program. And the company’s novel heatsink design and thermal management system make their lamps suitable for use in enclosed fixtures, damp locations and outdoor applications. Soraa’s new MR16 GU10 10o lamp works with the company’s innovative magnetic attachment SNAP System, and the Premium 2 10o version of the lamp has a center beam candle power of 7120Cd and the 25o has 2140Cd—twice that of halogen. For more information on Soraa’s new GaN on GaN™ LED MR15 GU10 120V lamps, visitwww.soraa.com. About SoraaPioneering lamps using second generation LEDs built from pure gallium nitride substrates (GaN on GaN™); Soraa has made ordinary lighting extraordinarily vibrant, brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to performance limited lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. For additional information, please visit www.soraa.com.