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(NASHVILLE, TN): --- SESAC, the nation’s most progressive performing rights organization, and ReachPeople®, a leading online provider of customer engagement software forrestaurants, bars, retail stores, and other businesses, have announced an added value initiative designed to benefit SESAC’s licensees. The ReachPeople® platform offers an easy-to-use tool that combines the power of email marketing, SMS texting, and voice broadcast marketing, all in one place. Effective today, a special 90-day introductory package is available to SESAC Licensees free of charge. The introductory package includes a premium 90-day subscription, unlimited email marketing campaigns, and 700 free message credits. “SESAC is committed to providing our Licensees innovative resources and services that will contribute to their success” said Gregory Riggle, SESAC’s Vice President of Industry Relations & Business Communication. “Licensees that participate will have the opportunity to better engage customers and grow revenue as a result. We’re also excited about SESAC’s touring Bands and Singer/Songwriters using the ReachPeople® platform to engage fans and increase show attendance in local markets,” adds Riggle. “The result: improved business for SESAC licensed venues”. “ReachPeople® is excited to join forces with SESAC and its Licensees,” said Lorin Bristow, Tribe Chief for ReachPeople®. “Business owners know engaged customers buy and refer more business. Together, ReachPeople® solutions and SESAC music provide the business owner with powerful tools for making customer connections even stronger.” For more information on ReachPeople® contact SESAC’s Customer Service Department at CustomerService@sesac.com or call 800-826-9996. About SESAC (www.sesac.com)Established in 1930, SESAC is a service organization created to serve both the creators of music and music users through music licensing and timely, efficient royalty collection and distribution. The second oldest and fastest growing performing rights organization in the U.S., SESAC is known for its diversified repertory that includes genres ranging from Adult Contemporary, Urban, Jazz, Rock, Americana, Contemporary Christian, Latin, Country, Gospel, Dance, Classical and New Age. SESAC is also rapidly becoming the performing rights organization of choice among many of Hollywood’s most sought-after film and television composers. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta, Miami and London. (www.sesac.com) About ReachPeople®, Inc. (www.ReachPeople.com)ReachPeople, Inc. is a technology company dedicated to helping businesses and organizations create strong connections with customers and supporters. Its innovative software and services make the process of creating engaged communities easier, faster, and more effective.