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PPG PAINTS: Violet Verbena Named 2017 Color of the Year


6/16/2016

Cranberry Township, Pa. — June 14, 2016 — The PPG PAINTS brand has unveiled its 2017 Color of the Year: Violet Verbena (PPG1169-5), a grayed-off, moody purple with a chameleon-like presence. (See photo.)

“Violet Verbena is at once as nostalgic as it is modern. It’s substantial in a world that can sometimes seem so temporary, luxurious in a harsh world that needs pampering, and introspective and private in an invasive world,” said Dee Schlotter, senior color marketing manager, PPG.

“Purple was unanimously selected as the 2017 Color of the Year by PPG’s global color experts for its distinctive qualities. We are seeing this shade of violet on the runway in fashion, and in textiles for the commercial and residential segments.”

Schlotter cited a new era of consumer mindsets as part of the reason for the color choice. These new attitudes defy convention and blend ideations of gender, relationships, careers, workplaces, and living spaces, she said.

“Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure. Violet Verbena’s blending of gray and violet reflects that middle ground,” Schlotter said.

Violet Verbena serves as an ideal evolution of the bohemian, gypset (gypsy-jetset) consumer lifestyle that has been trending recently. As this type of consumer shifts in to new attitudes and experiences — they are becoming more mindful, more mystic, and more deeply involved in spiritual exploration and fascinated with cosmic exploration, she said.

“Consumers are drawn to the galactic dark colors that combine deep purples, blues, and grays to create an intriguing futuristic vibe,” Schlotter said.

PPG’s more than 20 color stylists around the world, each specializing in different markets, collaborate to determine styles and color trends for homes as well as electronic devices and automobiles. The company’s unique position as a color leader in multiple industries enables it to observe and translate emerging global color trends for its customers’ applications — from consumer goods to automotive, from residential to commercial to industrial design.

The PPG Paints brand’s 2017 Color of the Year is a unique violet hue with a quality that allows it to adapt to surrounding environments and complement a variety of design aesthetics. When paired with dark neutrals, the color unveils gray undertones, but when paired with whites, it reads as a purer purple, according to Schlotter. Its design appeal is similarly nuanced, she said. “Violet Verbena blends perfectly with many different surroundings, like a chameleon. It looks polished yet playful in a child’s room, and it is calming enough to be used in hospitals or other spaces that require tranquility.

“The color is a modern choice for interiors and furnishings, yet it is elegant enough to be incorporated into traditional designs,” she continued. “Violet Verbena is colorful enough to make a statement, but it can also be considered neutral with its gray undertones.”

For images and more information on the PPG Paints brand’s 2017 color trends, visit newsroom.ppg.com/2017colortrends.

 


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