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Parsippany, N.J. — March 23, 2016 — GAF, North America’s largest roofing manufacturer, is honored to have earned the 2016 Women’s Choice Award based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.
For a fourth consecutive year, GAF received this award based on excellent survey scores, including most rating the experience and overall quality of GAF as "extremely satisfied”. In fact, 100 percent of the female customers polled said they would definitely recommend GAF to their family and friends.
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” said Delia Passi, CEO and founder. “By carrying the Women’s Choice Award seal, brands like GAF signify their commitment to empower women to make smart buying choices. GAF truly takes ownership of their customer experience which is why they are a leader in the industry."
Female consumers represent a driving economic powerhouse, controlling 65 percent, or about $20 trillion annually, in global spending and more than 80 percent of U.S. spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group.
Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92 percent of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.
Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number-one consumer – women.”
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors.