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12/10/2012

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Deb Launches Market's First Heavy-Duty Foam Hand Soap with Grit


Revolutionary product combines convenience and economy of foam with the added cleaning power of grit to gently remove tough soils

CHARLOTTE, N.C. – Deb Group, the world’s leading away-from-home skin care company and the inventor of foam soap dispensing systems, has launched the world’s first and only heavy-duty industrial hand-cleansing foam with suspended bio-scrubbers™. This revolutionary new product, GrittyFOAM™, delivers the performance and effectiveness of traditional heavy-duty hand cleansers in a user-preferred foam format to gently remove tough soils while making hands feel great. To experience the product, please visit www.grittyfoam.com.

This unique product, delivered through Deb’s proprietary dispensing system, comes in response to market demand for a powerful cleaner that is gentler on hands to help address the challenge of reducing the potential for occupational dermatitis in the industrial sector.

According to the United States Bureau of Labor Statistics, 10-15 percent of all occupational illness is caused by skin disease. Leveraging its years of experience in the skin care field and relationships with experts in the diagnosis and treatment of occupational dermatitis, Deb is committed to providing products and systems that help maintain proper hand health.

Specific benefits of GrittyFOAM include:

    Improved compliance, effectiveness and safety – Cleans and rinses quickly, leaving hands dirt-free and sanitary without the potential irritation that can be caused by some traditional aggressive heavy-duty hand cleaners.
    Enhanced sustainability – With eco-accreditation and USDA Bio-Preferred status, GrittyFOAM is formulated with renewable resources and only essential ingredients.
    Greater cost-effectiveness – The power of foam means less product, less water and less energy must be used to get hands clean.

Early testing has shown a very positive market reception to the product. In trials across various industrial settings, workers preferred GrittyFoam to their current cleaning product, and 85 percent indicated that their hands felt softer or less irritated after using GrittyFOAM than their current heavy-duty cleaner.

“From the invention of foam soap and foam soap dispensers to now creating the world’s first and only heavy-duty foam hand cleaner with grit, Deb’s track record of innovation in the area of skin care speaks for itself,” said Tom Wirostek, vice president of marketing for Deb USA, Inc. “No one understands this market like we do, and no one works harder to address market demands. Our new GrittyFOAM is further evidence of our commitment to advancing the industry by filling a void and offering a strong value proposition. We believe it will be very well-received by both purchasers and end-users.”

About The Deb Group

Headquartered in the U.K. and with North American headquarters in Charlotte, N.C., Deb Group is the world’s leading away-from-home skin care company. The company provides dedicated skin care programs for a wide range of industries and organizations that value their employee and customer well-being.  Customers benefit from Deb’s deep expertise in skin care through improved health and safety, enhanced environmental sustainability and measurable economic value. Deb products are available in at least 100 countries, and it is estimated that more than 40 million people use Deb products every day in the workplace. To learn more about how Deb Group’s approach to skin and hand care and market leadership can address business needs, please visit www.debgroup.com.  For more information on the new GrittyFOAM product, visit www.grittyfoam.com.

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