12/23/2013<< Back to Facilities Management Press Releases Home
Carrier Enterprise Expands Social Media Presence to Enhance Communication with Contractors and Customers
Social connections have access to HVAC/R tips, articles, promotions, and more offered through Carrier Enterprise's Facebook and Twitter channels.
ORLANDO - Carrier Enterprise (CE), the leading provider of temperature and energy control technologies for commercial facilities and residential properties, is expanding its social media communications strategy to ensure that the latest trends, tips, and product information are revealed through these popular online marketing and communications platforms. CE's revamped Facebook and Twitter sites will be instrumental in conveying key company and product information to current Carrier Enterprise customers around the world. The comments and feedback received will help to create even better customer service and growth of the company's already impressive market base.
"Carrier Enterprise strives to put customer service first, which is why developing a credible social media presence is so important to us," said Kristin Gallup, marketing leader at Carrier Enterprise. "We believe having a platform to serve as a liaison between our contractors, customers and our company will provide an excellent form of communication; allowing us to improve our customer service, while educating our customers on how our HVAC/R products may best serve their needs."
CE has over 150 locations throughout 28 states, Puerto Rico, the Caribbean and Latin America, with customers spanning the globe. As social media becomes a widely accepted method of communication, the new CE Facebook page (https://www.facebook.com/CarrierEnterprise) and Twitter page (http://twitter.com/CarrierHVAC) will give the company a way to easily interact with customers.
Recently, CE unveiled a new HVAC Contractor Assist app for Apple iPad and iPhones, as well as all Android smartphone devices. The app allows HVAC/R professionals to locate CE stores, search product availability, perform equipment bill of materials (BOM) searches, and access a document library for CE products, complete with spec sheets, wiring diagrams, installation guides and consumer literature. In addition to helpful store and product information, the app also sends non-invasive push notifications directly to the contractor's phone, alerting them of limited time special offers and promotions.
Along with the app, special promotions and offers will be available via CE's Facebook and Twitter pages for followers. HVAC contractors, professionals and Carrier Enterprise customers are encouraged to connect with CE by liking Facebook.com/CarrierEnterprise and following @CarrierHVAC.
For more information on Contractor Assist or to learn about the wide range of products available from CE visit www.carrierenterprise.com.
About Carrier Enterprise |Carrier Enterprise (CE) is a subsidiary of the largest independent HVAC/R distribution company in the world, Watsco, Inc. CE proudly distributes the Carrier, Bryant, Payne, Gree, TopTech and Founten brands of HVAC equipment, as well as a full line of aftermarket parts, supplies, and accessories. CE has more than 150 locations throughout the Americas, an expansive footprint that makes it easy to provide service and equipment anytime and anywhere. For more information, please visit www.carrierenterprise.com.