10/3/2013<< Back to Facilities Management Press Releases Home
Behr's New Marquee Exterior Paint And Primer Now Available Through BehrPro Program
Leading Paint Manufacturer Offers Top-of-the-Line Stain Blocking Paint and Primer for Lasting Exterior Performance
SANTA ANA, Calif.— BehrPro, the Professional Products and Services Group of Behr Process Corporation, has announced the availability of its newest paint product line—BEHR MARQUEE™ Exterior Paint and Primer. With dual paint and primer performance, MARQUEE Exterior paint offers Behr’s most advanced technology to deliver world-class durability paired with superior UV protection for longer lasting color and the ability to resist rain as early as 60 minutes after application. Specialized polymers in the 100 percent acrylic formula provide a tough, non-stick surface, helping to prevent dirt adhesion and maintain the appearance of exterior surfaces under the most challenging weather conditions.
“The MARQUEE product is our most premier paint that delivers best-in-class performance and the ultimate in dirt resistance, ensuring exterior surfaces look freshly painted longer with reduced fade,” said Colin Jaffe, senior vice president of operations for professional products and services at Behr. “MARQUEE paint remains looking beautiful and luxurious, even under extreme weather conditions, allowing a professional to increase customer satisfaction and reduce the number of future repaints required—which in turn increases business efficiency and profitability.”
For professional residential and commercial painters, remodelers, contractors and property managers, BEHR MARQUEE paint offers early rain resistance, allowing for painting later in the wet season. When using the MARQUEE product, the film resists rain after just 60 minutes without surfactant leaching, run off or visible film defects. After significant research and development, the MARQUEE line has been specifically designed to provide the professional and consumer marketplace with a premium product that resists dirt and fading, while maintaining its finish in environments with intense rain, snow, wind, UV exposure and other extreme weather conditions.
The low VOC MARQUEE Exterior paint, currently available in The Home Depot stores nationwide and through the BehrPro℠ program, comes is flat, satin enamel and semi-gloss enamel sheens. MARQUEE is available for color tinting through 64 new and unique exterior colors, as well as the more than 2,000 existing core Behr colors and 364 BEHR PREMIUM PLUS ULTRA paint hues.
For hands on MARQUEE product demos, please visit a 2013 BehrPro Experience Tour stop in your local area. To learn more about the nationwide BehrPro Experience Tour, please visit: http://behrproexperience.com. For more details about BehrPro and MARQUEE, please visit the company’s website or connect with BehrPro on Facebook at www.Facebook.com/BehrPro and on Twitter: @BehrPro.
About Behr Professional Products & Services Group
Behr Process Corporation’s Professional Products & Services Group is dedicated to serving professional painters, contractors and property managers through its BehrPro program. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR, BEHR PREMIUM PLUS ULTRA, BEHR PREMIUM PLUS, KILZ PRO-X paints and KILZ® primers. With advanced products and services—such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot, color matching plus renderings, expert customer support and business solutions—BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr’s professional products can be purchased at The Home Depot with more than 1,900 convenient locations nationwide or by contacting a BehrPro representative at 1-877-776-3961. For more information, visit the BehrPro website. Connect with BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold under the Behr® brand exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif.