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Energy Star Label Awareness Grows

April 2008 - Energy Efficiency

Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage points over the last five years, according to a recent report.

In many major markets where local utilities and other organizations use Energy Star to promote energy efficiency to their customers, public awareness of Energy Star is even higher, averaging nearly 80 percent, according to the report.

The report, titled "National Awareness of Energy Star for 2007," presents an analysis of a survey commissioned by the Consortium for Energy Efficiency, a non-profit organization that promotes the manufacture and purchase of energy-efficient products and services. This is the eighth year that the survey has been conducted.

Additional results from the survey show that:
- More than 70 percent of households reported being favorably influenced by the Energy Star label, up from about 50 percent in 2003
- 80 percent of these households reported they are likely to recommend Energy Star products to their friends, with 29 percent of households reporting they are "extremely likely" to recommend Energy Star


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